Blog homepage and article page
I had the opportunity to work on the creation of Sallie Mae’s first online consumer-facing blog as a member of large, cross-departmental team that included Creative, UX, Digital, Social, Corporate Communications, and Brand, as well as C-suite level stakeholders.
With with the lead copywriter I worked on putting together the initial pitch to company stakeholders, as well as concepting names and mission statements. I worked closely with the art director and UX team on design options and iterations, and also closely with the Digital team on QA’ing the build as elements were rolled out in an Agile workflow.
Awards:
2019 Platinum Hermes Creative Award, Blog Overall
Blog homepage and article page