Music festival themed infographic depicting important tips for the federal financial aid application process and directing consumers back to our college planning resources
Some of the social media posts created for the integrated campaign
Most families dread filling out the FAFSA. To help families feel more comfortable with what can be a daunting task, my team was asked to create an engaging and integrated campaign that would promote FAFSA as the easy, fun, must-attend event of 2018.
We set out to strike the right chord with FOMO-averse Gen Z students through a multi-purpose visual, static and animated social media posts, an Instagram story, and web content.
Awards:
2019 Gold Hermes Creative Award, PR Campaign
Music festival themed infographic depicting important tips for the federal financial aid application process and directing consumers back to our college planning resources
Some of the social media posts created for the integrated campaign