Banners created for the National Association of Student Financial Aid Administrators (NASFAA) 2017 annual conference
Pre-conference postcard highlighting the new Study Starter product benefit
I was asked to create materials for sales representatives to use for the annual NASFAA that highlighted Sallie Mae’s products and expertise in order to help grow business.
Often in large conference halls it’s not unheard of to see the same stock image used by multiple exhibitors. Knowing this I provided a design that focused on proprietary imagery and brand graphic elements in order to help our booth stand out against the competition and create a lasting impact. A pre-conference postcard was created to inform conference-goers of Sallie Mae’s attendance and gave them a sneak peak at the newest loan product benefit, Study Starter.
Banners created for the National Association of Student Financial Aid Administrators (NASFAA) 2017 annual conference
Pre-conference postcard highlighting the new Study Starter product benefit